The company's purpose is to trade in goods of all kinds, in particular children's articles. Furthermore, it can establish branches in Switzerland and abroad, participate in, hold or acquire other companies, and do everything that serves its purpose. The company can acquire, broker and sell licenses, patents and other intangible assets. It can acquire, manage, broker, renovate and sell real estate and property in Switzerland and abroad. The company is authorized to take financing measures in favor of shareholders, group companies or third parties, as well as to grant loans to shareholders, group companies or third parties or to provide security for their obligations.