The exercise of any activity in the fields of tourism and transport, in particular the rental of accommodations and cars, concierge services and any administrative service; the purchase, sale, import-export and trade of products of all kinds, in particular online (e-commerce) and marketing as well as private personnel placement, recruitment, service rental and any related activity. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or create similar or related companies, grant loans or guarantees to associates or third parties and conclude all business and contracts that are intended to promote the purpose of the company or that have a direct or indirect connection with it.