The core activity of WeRide Academy is to conduct courses, camps and events in the field of mountain biking, specifically Enduro and Gravity, for children and young people between 5 and 14 years old. This includes: mountain bike technique courses, pump track and bike park courses, organization of events such as festivals, races and corporate events, summer camps for children and young people, planning and implementation of cycling trips and holidays. The company positions itself as a school and training center for young mountain bikers in the Ticino region.