Services and promotion of understanding in the fields of culture and entertainment, in particular conception, production, project management, implementation and marketing of theatrical, dance and musical performances, events and broadcasts, production, trade and distribution of publications, image and sound carriers, musical instruments and natural products, provision of services in the fields of education and engineering as well as services in the field of gastronomy, in particular the operation of restaurants and catering; may establish branches and subsidiaries, participate in other companies, acquire or sell other companies, acquire, encumber, manage and sell real estate and securities, take out and grant loans, provide guarantees and other securities, as well as acquire, manage and exploit intellectual property rights.