The company aims to develop, promote and market product and project ideas in the fields of lifestyle, nutrition, clothing, gastronomy, events and events, private and business coexistence, as well as to carry out all business activities that are directly or indirectly related to these. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as carry out all business activities that are directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.