The company's purpose is to develop concepts, plan, finance, establish, organize, rent, lease, advise and operate hospitality and retail establishments, as well as host events and trade in goods of all kinds. The company may acquire, encumber, exploit, sell and manage claims, licenses, patents, inventions, procedures, copyrights, trademarks and other intangible assets. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.