The company aims to develop, manufacture, import, export, distribute, and trade alcoholic and non-alcoholic beverages, particularly whiskey, as well as food, clothing, accessories, art objects, collectibles, and other consumer and lifestyle products. It can operate or organize events, pop-up formats, festivals, gastronomy businesses, bars, or restaurants, as well as develop and market its own brands, collections, and concepts. The company can establish branches and subsidiaries domestically and abroad, participate in other companies domestically and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate domestically and abroad. It can also arrange financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.