The purpose of the company is as follows: the manufacture, research, development, design, production, import, export, processing, storage, trade and sale, both nationally and internationally, by any means, including retail and wholesale, of olfactory systems, perfumes, aroma development and aroma diffusion devices, the creation of literature, software, blogs and applications, as well as the production and creation of gadgets and tools. The company may open and manage sales outlets and establishments in Switzerland and abroad, as well as participate in the acquisition of companies in Switzerland and abroad, and manage, promote and finance these companies. It may hold interests in other companies, even if their purpose differs. The company may develop, acquire and exploit patents, trademarks, licenses, know-how and other business rights in Switzerland and abroad. It may engage in any other activity directly or indirectly related to the company's purpose, and hold real estate in Switzerland and abroad.