The core activity of Willow's Holding SA is the management of investments and participations in various sectors and countries. Specifically, this includes: Venture Capital: investments in dynamic start-ups, mainly in the areas of technology, artificial intelligence, education and innovative in-house projects. Direct participations: investments in various sectors such as hospitality, environmentally friendly products, transportation, software development and financial services. Real estate investments: direct and indirect investments in a wide range of properties worldwide, including residential, commercial and office properties. Alternative investments: strategic investments in alternative assets, including blockchain-based assets and short- to medium-term collateralized loans. The company is headquartered in Geneva, Switzerland, and operates globally in various countries.