The trade of all types of beverages, alcoholic or non-alcoholic, in particular wine, and consumer goods related to this activity. It also aims to organize events related to this field, hold and manage public establishments, as well as sell and acquire vineyards. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.