WIR-Expo AG is a trade fair and networking event organizer, particularly for small and medium-sized enterprises (SMEs) in Switzerland. The core activity includes the organization and implementation of trade fairs, business events, and table-top exhibitions, where exhibitors can offer their products and services. Additionally, the company offers a network for SMEs, which serves as a marketing tool to increase sales even in difficult times. WIR Bank Genossenschaft, closely linked to WIR-Expo AG, provides fair partner services for the Swiss SME economy.