The company aims to develop, produce, market, and distribute clothing, particularly in the streetwear sector, as well as accessories and related lifestyle products. The focus is on understanding fashion not just as an aesthetic expression, but as a societal stance. The company pursues the goal of making a positive contribution to the common good through sustainable, fair, and transparent business practices. It commits to environmentally friendly production, fair working conditions throughout the entire value chain, and responsible use of resources. Furthermore, the company actively advocates for social justice, inclusion, and social participation. It plans and supports projects, cooperations, and initiatives that empower people, make marginalized groups visible, and promote social change. The company can conduct all business activities that are suitable for directly or indirectly promoting the company's purpose. It can establish branches, invest in companies, and found or acquire other companies, to the extent that this serves the company's purpose. The company can establish branches and subsidiaries domestically and abroad, invest in other companies domestically and abroad, and conduct all business activities that are directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate domestically and abroad. It can also arrange financing for its own or third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.