The company's purpose is to conduct training sessions, plan, organize, market and execute seminars and events, coach and train personnel and manage companies, develop and publish educational materials, design and produce video products, moderate events, manage schools and educational institutions, provide services in the fields of public relations, advertising, marketing, human resources, corporate organization and consulting, take on mandates in the field of project management and conduct mystery shopping. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.