The company's purpose is to trade, import, export, retail and promote all luxury goods, in particular watches and jewelry, as well as to carry out appraisals and valuations in this field. The company also aims to engage in any activity in the field of financial, economic and business consulting, as well as any activity in the field of asset management, import-export, trade and distribution of goods, raw materials and consumer goods. The company may carry out all commercial and financial activities related to its purpose or likely to promote it. The company may thus establish branches in Switzerland and abroad, acquire participations, found and finance any activity directly or indirectly related to its purpose. It may grant loans and guarantees to shareholders or third parties if it serves its interests.