The company aims to engage in the trade of goods and digital products of all kinds as well as the provision of educational and consulting services, in particular the conduct of courses, workshops and training sessions. The company may establish branches and subsidiaries in Switzerland and abroad and may participate in other companies in Switzerland and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real estate in Switzerland and abroad as well as develop, hold and exploit trademarks and intangible assets. It may also provide financing for its own account or for the account of others as well as provide guarantees and sureties for subsidiaries and third parties.