The company aims to develop, produce, trade and distribute hair products and accessories. Additionally, the development, production, trade and distribution of digital products as well as the provision of services in the fields of business consulting, coaching, health, sports, nutrition, and related topics. The company may establish branches and subsidiaries domestically and abroad and participate in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate domestically and abroad. It may also arrange financing for its own or third-party account and provide securities for the liabilities of affiliated companies.