Providing consulting services and services, in particular in the fields of strategy, digitization and artificial intelligence; the development, distribution and operation of software, products, platforms and systems; publishing and media activities; the trade of products as well as the granting of licenses, rights; as well as all activities directly or indirectly related thereto. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad. It may carry out all operations having a direct or indirect connection with its purpose. It may acquire, encumber, alienate and manage real estate in Switzerland and abroad, provided that the legal provisions are respected. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and securities for subsidiaries or third parties.