The company aims to develop, produce, market, import and export sports articles and outdoor equipment, as well as provide consulting, teaching and brokerage services for sports and other leisure activities. The company can organize, lead and sell trips, advise and represent tourist companies, rent and lease holiday properties and vehicles of all kinds in Switzerland and abroad. Furthermore, the company can carry out all commercial, financial and other activities that are directly or indirectly related to the purpose of the company or its individual companies. It can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and contracts that are suitable to promote the purpose of the company. It can acquire, manage, encumber and sell properties, intellectual property rights and licenses of all kinds.