The company's purpose is the design, creation, and sale of gift boxes for all types of events, notably for babies, births, weddings, parties, and other special occasions; the creation, management, and operation of brands as well as online sales platforms. It also aims to carry out all operations in the real estate sector, notably the acquisition, holding, management, and sale of real estate assets, directly or indirectly, in Switzerland or abroad, all except for operations prohibited by the LFAIE. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.