The purpose of the company is: The acquisition, management, promotion and operation of brands, commercial signs, points of sale and establishments open to the public, in particular in the form of franchises. The operation includes in particular the purchase, manufacture, sale, distribution and marketing of all products in the food sector. It may carry out all operations related to this activity as well as all operations that are likely to promote the purpose and interest of the company. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar purposes, merge with such companies and conclude all contracts that are likely to develop or achieve its purpose or relate directly or indirectly thereto. It may grant or receive loans from or in favor of its associates, as well as to or from all companies of the same group.