The company's purpose is to operate educational agencies, promote and develop education in all its forms in Switzerland and abroad; it promotes Swiss and non-Swiss private educational institutions, acts as a consultant to families and recruits students for the schools it officially represents. It also provides consulting, communication and marketing services in the organization and marketing of education in all its forms, as well as corporate strategy, marketing and consulting services to businesses in general. The company may: engage in any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose, both in Switzerland and abroad; create branches or subsidiaries in Switzerland and abroad; participate in all enterprises having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties.