The conception, development, marketing, and operation of IT, software, and technological solutions, notably based on artificial intelligence, in the travel and tourism sector. It can offer consulting, programming, system integration, data processing and analysis services, as well as matchmaking services between providers and users in this field. It can also engage in any activity directly or indirectly related to its purpose, create branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, hold, manage, and dispose of real estate, patents, trademarks, licenses, and intangible rights, as well as carry out all commercial, financial, or other operations conducive to its development and the achievement of its purpose.