The purpose of the company is to hold, develop, manage, finance and market brands, products and participations both domestically and abroad, excluding activities that require authorization from the Swiss Financial Market Supervisory Authority (FINMA). The company aims, in particular, to develop, acquire, register, protect, manage, exploit, transfer and license intellectual property rights of all kinds, including trademarks, patents, utility models, designs, copyrights, as well as technical, economic and organizational know-how; to conceive, develop, manufacture (directly or through third parties), purchase, process, distribute and license consumer goods, particularly in the areas of beauty, personal care, cosmetics, lifestyle, household products, food, dietary supplements and related product and service categories; to hold, manage, finance, as well as acquire and dispose of participations in domestic and foreign companies and to assume management, coordination, control and financing functions within a corporate group; to market products, brands and services through electronic distribution channels (e-commerce), particularly through own online shops, digital platforms, marketplaces, social commerce channels and through stationary trade and wholesale channels; to collaborate with manufacturers, development, research, technology, logistics and distribution partners both domestically and abroad; to provide services in the areas of brand management, product development, license management, marketing, e-commerce, business development and strategic corporate management. The company may establish branches and subsidiaries both domestically and abroad and participate in other companies both domestically and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real estate both domestically and abroad. It may also provide financing for its own or third-party account as well as provide guarantees and sureties for subsidiaries and third parties.