The company aims to produce, trade and distribute food, beverages and related products. Furthermore, the company aims to trade and distribute all kinds of non-food products. In addition, the company provides services in the fields of gastronomy, trade, events, marketing and related areas. Furthermore, the company aims to provide IT services, in particular in the fields of software development, web design, e-commerce solutions and digital infrastructure. Additionally, the company aims to provide consulting services in the fields of travel, tourism, lifestyle and leisure. The company may establish branches and subsidiaries in Switzerland and abroad and may participate in other companies in Switzerland and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real estate in Switzerland and abroad. It may also provide financing on its own or on behalf of others as well as provide guarantees and sureties for subsidiaries and third parties.