The execution of all types of services in the field of motor vehicles, in particular the design and customization of all types of vehicles, technical and commercial services as well as the trade and promotion of all types of products, including sound and light services. The company may also carry out any other activity having a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or related thereto directly or indirectly.