The core activity of zehnvier research & strategy is strategy consulting at the interface of strategy and marketing, particularly in the areas of business transformation, C-level coaching, customer centricity, employee bonding and employee engagement. The company also offers market and organizational research, ad-hoc analyses, commissioned studies, customer insights, process analyses and employee surveys. Additionally, the core activity includes editorial services such as text creation, editing and specialist articles on topics related to marketing, strategy and communication.