The purchase, sale, import-export and marketing of materials, goods, machinery, plants and industrial equipment in general, as well as strategic and administrative consulting in the fields of advertising, promotion, public relations and marketing. The company may acquire direct or indirect interests and participations in other companies or industrial, commercial, financial and service enterprises in Switzerland and abroad, in the sector related to the company's purpose or in other sectors, and open branches and subsidiaries in Switzerland and abroad. The company may also acquire, encumber, manage, administer and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with applicable laws. The company may perform operations and provide representation, consulting and commercial brokerage services in these fields. Finally, the company may carry out all commercial, industrial and financial operations deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving its purpose.