The company's purpose is to trade in, manufacture, refine and process jewelry. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, establish or merge with similar or related companies in Switzerland and abroad, acquire, manage and transfer patents, licenses and representations in Switzerland and abroad, acquire, manage or resell real estate and properties, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.