The company's purpose is to provide services in the field of new media and the internet, in particular the creation of websites as well as the creation of software and thematic internet portals, the installation, programming, and custom design of all types of multimedia communication media, digital marketing, advertising, and the sale and rental of advertising space. The company also engages in the purchase, sale, exploitation, and representation of copyrights, licenses, and trademarks, the import-export and marketing of all communication and advertising media, as well as all operations related to the creation, management, and financing of events in Switzerland and abroad, and all convergent financial operations. The company may carry out all commercial, financial, movable, or immovable operations related to this activity, as well as all operations that may favor the purpose and interest of the company. The company may also take an interest, in any form, in similar companies, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar goals, merge with such companies, acquire or sell real estate, and conclude all contracts that may develop or achieve its purpose or relate directly or indirectly thereto.