The company aims to develop and directly market its own products as well as distribute third-party products to end customers. To this end, the company operates, among other things, a web shop for the presentation, sale and promotion of products. Through active marketing activities, the company promotes both its own and externally purchased products equally. The company engages in trade with both Swiss and imported products domestically and abroad. Following a start-up phase with exclusively online sales, the company plans to sell products in stores as well. The company provides a platform for selected products from designers, inventors and other individuals or companies with high creative and innovative value, thereby facilitating their market access. It makes investments and participations in new or existing companies. The company can acquire, manage and grant licenses and other rights. The company can establish branches and subsidiaries domestically and abroad and participate in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate domestically and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.