The company's purpose is the production and distribution of books, in particular art and picture books. The purpose also includes the acquisition, management, exploitation and commercial use of film and image rights, licenses, copyrights, trademarks, patents and other literary, artistic and other intellectual property rights. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, in whole or in part, and conduct all business that is directly or indirectly related to its purpose. It may acquire and manage real estate and securities; carry out financing for its own account or for the account of third parties; grant loans and guarantees, as well as carry out other commercial and financial transactions that may be conducive to the realization of its purpose.