The core activity of zukker is the development and implementation of artificial intelligence (AI)-based solutions, particularly in the areas of: sentiment analysis and Twitter insights for brands and politics, creation of individual chats that also understand and process dialects, development of augmented reality (AR) applications, creation of AI models and training platforms for smartphones, and development of interactive projects, such as AI recognition on postcards, products or house walls. The company also offers training and services in the field of AI and AR.