The company's purpose is to purchase, develop and produce sports, leisure and fashion articles. It can distribute the aforementioned products in Switzerland and abroad to end consumers or intermediaries, and sales can also be made via the internet. Furthermore, the company aims to provide consulting services and coaching to natural and legal persons in connection with indoor and outdoor activities. The company can acquire, manage and transfer intellectual property rights, in particular patents and trademarks. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.