How can the selling price for the house be determined?

4 min read
Andrin Züst
Andrin Züst
Immobilienbewirtschafter, Immo10 AG · St. Gallen
Last checked: September 9, 2026

The most important things first

For a single-family home, the selling price can be reliably set with a careful valuation. The text mentions three methods: income approach, cost approach and comparison approach, with the hedonic comparison method being widespread and recognized by financial institutions. What matters is that the valuation is based on real transaction data, location and the property's characteristics.

From our experience: setting the price too roughly either gives away potential or wastes time on the market. Especially for single-family homes, a differentiated view is worthwhile instead of relying solely on gut feeling or online listings.

Which method is suitable to determine the selling price?

The original text mentions three valuation approaches: income value, cost value and comparison value. With careful and differentiated procedures, all three should lead to results that differ only slightly. For single-family homes, hedonic valuation, i.e., the comparison method, is described as recognized and widespread.

What is behind hedonic valuation?

The hedonic valuation method is based on the idea that land with similar properties is also financially comparable. Therefore price-determining characteristics are compared and evaluated with statistical data from actual transactions. This allows the expected market price of single-family homes and condominiums to be calculated.

An important distinction is made to offer data: real transaction information, not listings from print media or the internet, is used. This direct link to the actually paid market reality makes the method highly relevant for price finding.

Die hedonische Bewertung stützt sich auf effektive Transaktionsinformationen, nicht auf Angebotsdaten aus Printmedien oder dem Internet. Das ist für die Preisfindung bei Einfamilienhäusern besonders wichtig, weil so der erwartete Marktpreis aus realen Verkäufen abgeleitet wird.

Artikeltext

Which factors influence the market price?

AreaExamples from the textImpact on price
Macro-locationRegion, attractiveness of the municipality, accessibility to the economic centerDetermines market positioning
Micro-locationView, sunlight, nuisances, distance to public transportDirectly affects location quality
Quantitative property informationLand area, volume, living area, number of roomsDescribes size and usability
Qualitative property informationYear built, condition, standard of finish, value-enhancing or value-reducing add-onsReflects condition and equipment
Price-determining factors in hedonic valuation

Especially for single-family homes, the combination of location, area and condition is decisive. A property may look similar on paper and yet be valued noticeably differently if view, sunlight or level of finish vary.

How does Immo10 AG work in the valuation?

At Immo10 AG we align with a valuation that takes the local and regional real estate market seriously. The profile lists real estate sale, marketing, consulting and real estate valuation as services, complemented by experience with residential and commercial properties. For a reliable price determination, this market knowledge is central.

For the valuation, the text explicitly recommends an established real estate appraiser or real estate agent with experience. This fits our approach, because a reliable selling price does not arise from a single comparison, but from a clean classification of the entire property.

Should the valuation also be considered for tax purposes?

In the conclusion of the source text, it states that the costs for a valuation can be deducted for property gains tax. Those preparing the sale should consider this point not only from the market price but also from a tax perspective.

Frequently asked questions

Can I set the selling price of my single-family home myself?
Yes, but the text clearly shows that a well-founded valuation is more reliable than a purely gut-feel estimate. Relying on hedonic valuation or an experienced appraiser provides a better basis for market presentation and the negotiation result.
Why are online listings not ideal for price finding?
Because they show offer data, not actual selling prices. The text emphasizes that the hedonic method uses real transaction information, and that makes the assessment more precise.
Which documents help most with the valuation?
The text primarily mentions the property features, i.e., land area, volume, living area, number of rooms, year built, condition and standard of finish. The more complete these details are, the better the market price can be classified.
Can I deduct the costs of a valuation for tax purposes?
Yes, the source text explicitly states that the costs for the valuation may be deductible for property gains tax. Whether and in what form this applies in a specific case should be checked before the sale.

Anyone seeking to determine the selling price should not only look at a number but at the quality of the valuation. With a clean hedonic analysis and local market knowledge, the selling price can be set realistically and better defended.

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