The most important points at a glance
The P2 Compass is a media monitoring solution that shows what is being said about an organization and how multiple communication channels interact. It is especially suitable for SMEs and municipal administrations. In the intermediate expansion it costs CHF 90 per month, currently still as the 1st beta version with limited media interfaces.
At P2 Kommunikation AG we repeatedly see the same misconception: many people first look for more output, while a clear overview is often missing first. This is exactly where media monitoring comes in—not as a nice-to-have, but as guidance for decisions in communication and positioning.
For whom is media monitoring with the P2 Compass worthwhile?
The P2 Compass is aimed at small and medium-sized enterprises as well as municipal administrations. It makes sense when you have to monitor multiple channels and want to understand not only individual signals but the overall effect of your communication.
For communication managers this is especially relevant when website, social media and media coverage should be assessed not separately but together. The benefit lies in the evaluation of multiple communication channels and in monitoring statements about the company.
| Situation | Fits well | Does not fit so well |
|---|---|---|
| SMEs with multiple communication channels | Yes, because the overview of impact and statements helps | Only if you don't need an evaluation across channels |
| Municipal administrations | Yes, because public communication becomes visible | Only if you expect a very specialized monitoring |
| Very large organizations | Yes, but more with integration into own infrastructure | If you want an immediately widely connected standard solution |
| Individual, isolated channels | Rather yes, but the added value is smaller | If you only want to check one channel manually |
How does the evaluation work in practice?
In practice, it starts with the target image: Which channels are relevant, and what should be visible in the end? Then it is evaluated what is said about the organization, so that not only individual hits but patterns become recognizable.
From my experience as managing director, the decision is often not made on the surface but on the question of everyday usability. Those who seek a system that unifies media and digital channels need fewer individual tools and more a clean overview.
how would it feel if in 1 year you realize you missed something?
What does the P2 Compass cost and what drives the price?
The middle expansion costs CHF 90 per month. The most important price driver is not a single function point, but the scope of the expansion level and thus how far you integrate the solution into your existing setup.
P2 Kommunikation AG
What to check before starting
The most common misconception is that a beta version already covers everything needed in daily use. For the P2 Compass the solution is still young, and the connected media interfaces are not yet wide enough. For an initial orientation this may suffice, but for broad coverage you should test the deployment carefully.
What alternatives exist to media monitoring with a tool?
| Option | Strength | Limit |
|---|---|---|
| Individual apps | Flexible for partial tasks | Not as consolidated as the P2 Compass |
| Individual portals | Good for clearly delimited use | Less overview across multiple channels |
| Integration into own infrastructure | Suitable for very large organizations | More complex to set up and maintain |
| P2 Compass | Overview of channels and statements | Still beta with limited interfaces |
What is often underestimated: Not every solution has to be as big as possible to be useful. For smaller setups, individual apps or portals can be sufficient, but the consolidation is then missing in daily life exactly where decisions need to be faster.
Frequently asked questions
How do I tell if the P2 Compass is too small or too large for my organization?
Is the beta version already productive enough for everyday use?
Can I connect the P2 Compass to existing systems?
Is the CHF 90 per month price a fixed entry?
Our conclusion at P2 Kommunikation AG: Media monitoring pays off especially when you are not looking for individual hits, but a reliable picture across channels and statements. For SMEs, the P2 Compass is therefore mainly a tool for better overview, not for maximum breadth.
If you are looking for a compact solution with clear classification, the P2 Compass is worth a look. If you expect a very broad, immediately fully integrated platform, you should critically assess the beta maturity and the interfaces first.
Mehr über den P2 Kompass erfahren
P2 Kommunikation AG, Biel/Bienne