The most important points at a glance
For companies that need a new website or want to optimize their existing site, the path via a web agency is suitable when strategy, design, texts, SEO and other services come together. For a simple project that convincingly delivers quality, budget around 1,800 Swiss francs. For simple websites with 5 to 8 pages, costs start at 3,800 francs, projects with more than 8 pages start at 7,000 francs. Additional features, interfaces and further extras as well as in-depth research into competitors and strategy are not included in these base prices.
Many first expect a simple comparison by page count. In practice this is too short-sighted, because the biggest price difference often arises in strategy, text, custom design and technical depth. That is exactly where webli starts when a website should not only look pretty but also be aligned with the target audience and business goal.
When should you have your website created by a pro?
If you need a new website or want to optimize your existing one, you should act according to your goal. If you want to generate customers via your digital hub, you should implement your project with an agency. This applies especially to sole proprietors, SMEs, small businesses, tradespeople and service providers. The following list summarizes when you should better hire a pro:
- You need a website that fits your offering and your target audience.
- You want to coordinate texts, design and technology without managing them separately.
- You want SEO and GEO considered from the start.
- You need a solution that does not require immediate rework after launch.
Who doesn’t need a web design pro?
The path with a pro is not suitable for organizations that want to completely build their website themselves and have only small projects. If you are willing to teach yourself web design and copywriting, training can be cheaper and you can handle parts of the implementation yourself. Even for a club that only wants to inform its members about the next event, a simpler solution or something self-built can suffice. But then the price falls because you also bear time, learning effort and responsibility yourself.
With web design, you should be aware: you don’t get truffles for the price of potatoes.
Which criteria to check in which order
From our experience at webli: most misunderstandings arise because certain ideas exist, but people are not aware of the effort behind it. Cheaper offers always exist. But they are often not comparable. And yes, AI can do a lot today and it helps. But with design it is just like with texts or images – if AI-generated content is detected, it can hinder trust-building. We know from practice: a client has a small budget but very demanding wishes. We then offer alternatives that provide a solid base and allow later expansion of the website. Our experience also shows that spending a little more pays off, because then real orders can come and the website is often amortized quickly. Offers may seem cheap, but in the end do not deliver what is truly needed. So ask yourself:
- Strategy: What task should the website fulfill?
- Custom design: Should the page be clearly tailored to the brand?
- Texts: Who writes clear and convincing content?
- SEO and GEO: Will the page be considered for search and generative answers?
- Other services from a single source: Do you need additional services like maintenance, monitoring or content?
| Scope of services | Budget range | Classification |
|---|---|---|
| Simple project with convincing quality | from 1,800 francs | For a lean but solid implementation |
| Simple website with 5 to 8 pages | from 3,800 francs | For a typical presence with more content |
| Project with more than 8 pages | from 7,000 francs | For larger scope and more complexity |
How to tell whether the budget really fits?
A low price does not automatically mean the right solution; the scope of services decides. Additional features, interfaces and other extras are not included in base prices. Therefore you should check the exact content per service step in the offer.
What if the budget is small?
Do your wishes not fit into the budget? Then get advice. There are solutions. Start small. Or see which tasks you can take on yourself.
What alternatives exist to a fully commissioned website?
There is not only the choice between full commissioning and self-build. A sensible alternative is a hybrid model where you take on content or individual tasks yourself and get support for strategy, structure or training. This can reduce costs without compromising quality. Keep in mind:
- Self-build with training if you bring time and willingness to learn.
- Partial collaboration if you can supply texts or images yourself.
- Full-service client if you want strategy, design, content and implementation from one source.
Frequently asked questions
What is usually not included in the base price for a new website?
Why can two website quotes differ so much?
Can a website become cheaper without appearing cheap?
When is a too-low budget a real problem?
In the end, a good decision is not about the lowest number, but the right balance of expectations, scope and budget. Those who hire a website should first check the services and only then evaluate the price. This way you find a solution that fits your company and does not just seem cheap in the short term.
At webli in Braunau we see time and again that clear budget limits enable better decisions than vague wish lists. If you need a website that is thought out strategically and not just any template, checking priorities is the most important step.
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webli - Webdesign von Linda Schenker, Braunau