Which trades in printing are learned?

4 min read
Nadine Küchler
Nadine Küchler
CEO, Küchler Druck AG · Giswil
Last checked: October 24, 2026

The most important points at a glance

Apprentices in the printing industry build skills mainly in the preparatory stage, digital printing, offset printing and finishing. At Küchler Druck AG in Giswil, it’s not just about machines, but also about accuracy, material understanding and clean teamwork. Those who produce printed products such as brochures, flyers, books, business cards, posters or packaging learn to collaborate along the entire production chain.

For school graduates and parents, the printing industry is often surprisingly concrete: it’s not about an abstract office job, but about tangible products, clear processes and craft-technical precision. That is exactly what makes vocational training in this environment tangible. To understand what skills grow there, you have to look at the steps from start to finish.

What skills do apprentices build in the preparatory stage?

In the preparatory stage, work begins where a file becomes a print-ready product. Apprentices train carefulness, layout understanding and data checking so that nothing is missing or misaligned at the end. At Küchler Druck AG, this is a central part of production because every brochure, poster and packaging depends on well-prepared data.

  • Check files and prepare for printing
  • Check page layout and order
  • Identify errors in text, image or format
  • Document production coordination clearly
  • Image editing
  • Design, create and layout
  • Logo design
  • Reflow
  • Bleeding

In practice, we often see that many expect vocational training to involve mainly “hands-on work with the machine.” In fact, thinking in the preparatory stage is often as important as operating the machine, because a small mistake there can incur high downstream costs.

What do youths learn in digital printing?

AreaWhat apprentices pay attention toWhich skill grows most
Digital printingShort setup times, flexible jobs, clean color controlResponsiveness and quality consciousness
Offset printingConstant repeatability, exact adjustment and process disciplineTechnical adjustment and process discipline understanding and endurance
Comparison of the two production worlds in training at Küchler Druck AG

Both areas train a different way of thinking. In digital printing, speed and flexibility matter; in offset printing, consistency and clean adjustment are key. For apprentices, this is valuable because they don’t just operate one device, they understand the difference between two production logics.

How important is finishing in the training?

Finishing makes print products visibly higher quality and requires a lot of precision. Apprentices practice assessing surfaces, further processing and material effects so that a good print product becomes a coherent final product. This is quickly evident especially with cards, books or packaging.

Küchler Druck AG is a printing company offering preparatory stage, digital printing, offset printing and finishing.
— Küchler Druck AG

Why is this vocational education so useful for starting out?

Those who learn in the printing industry take away more than technical know-how. Apprentices develop a sense of responsibility, accuracy and an understanding of how many individual work steps come together to produce a product that customers hold in their hands. This is immediately visible in daily life and often more motivating than a purely theoretical training path.

From my experience as a polymologist EFZ and CEO of Küchler Druck AG, this visibility is exactly a major advantage in vocational training. When apprentices finally see a finished brochure, a book or a packaging, they understand their contribution very concretely. This not only strengthens technical skill but also responsibility within the team.

Frequently asked questions

What prerequisites do apprentices need in the printing industry?
Usually meticulousness, interest in technology and a good eye for details count more than prior knowledge. Anyone who likes to work precisely and is interested in visible products has a good foundation. Most sub-steps are built during the apprenticeship.
Is the work more manual or more digital?
Both. Apprentices work with digital data and at the same time with machines, materials and clear production processes. This mix makes vocational training in the printing industry versatile.
Who is a training in preparatory stage, printing and finishing suitable for?
It is suitable for youths who think practically, work carefully and value a direct relation to the result. Those who like to trace how a product is produced often feel comfortable there quickly. Teamwork also plays an important role.
What products do apprentices see in such a company anyway?
At Küchler Druck AG, these include brochures, flyers, books, business cards, posters and various packaging. This helps apprentices see the impact of their work directly. Different products also bring different requirements.

For many, this is the crucial point: the printing industry is not an abstract career entry but a training with visible results and clear processes. Those interested in preparatory stage, digital printing, offset printing and finishing gain a broad technical foundation and true product understanding.

If you want to learn more about the work and training environment at Küchler Druck AG, a direct look at the Giswil plant is worthwhile. There you can best see how vocational education in the printing industry works in daily practice.

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