The company's purpose is to provide business consulting services with a focus on marketing, lifestyle, spa and wellness. This includes, in particular, the implementation of training sessions, seminars, workshops, as well as the development of analyses, concepts, strategies and their implementation. Furthermore, the company aims to operate spas, skin and body care, as well as cosmetic treatments, trade and distribution of cosmetics, spa and lifestyle products. The company can acquire, hold and exploit intellectual property rights and real estate in Switzerland and abroad. The company can enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can establish branches in Switzerland and abroad, participate in other companies, and conduct any business that serves to promote its purpose.