The core activity of 42 Racing SA is the brokerage of sponsorship partnerships in motorsport. The company acts as an agency that brings together motorsport experts and companies to support them in achieving their business goals.
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Sponsoring analysis, selection of drivers, teams, events or championships, definition of visibility tools, business plan and budget, barter advertising and ROI assessment.
Driver management
Support for professional, semi-professional and gentleman drivers in choosing championships and teams, and in liaising with organisers, promoters and sponsors.
Automotive consulting
Advice for companies in the automotive industry, especially the aftermarket, on product development, marketing, decision processes and international expansion.
Sponsorship barter
Conversion of unsold goods into a sponsorship budget without cash outlay, to finance visibility and sponsorship commitments.
Motorsport event design
Conceptual design of motorsport events and experiential formats for employees, customers and prospects, including hospitality, team building, hot laps, driving courses and safe driving trainings.
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