The company's purpose is to provide consulting services in the field of management consulting, in particular company analyses and strategy consulting, to provide services in the areas of digital advertising, web design, social media, learning, learning promotion, education and pedagogy, to produce and distribute scientific and literary works such as books, reports and other publications, as well as to hold the corresponding copyrights. The company also aims to trade in tangible and intangible assets, export and import goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.