The company's purpose is to engage in national and international trade and sales of goods of all kinds, in particular the trade and sale of fashion items of all kinds. The company can manage and transfer its brand ALERO Clothing and acquire additional trade marks. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.