The company's purpose is to provide consulting and other services in the sports and project management sector, in particular to support, manage, train and promote top performers and elite athletes, as well as to provide comprehensive consulting and support to individuals and companies. The company also operates a cycling team and conducts courses and seminars in the sports and entrepreneurship sector. Furthermore, the company aims to provide services in the areas of sponsoring and marketing, as well as cross-border trade of all kinds, particularly in the sports sector. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.