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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,937 companies indexed · Last updated: today
DirectoryRetail & CommerceWholesale - Beverages & SpiritsZugAmerican Wines Factory AG
American Wines Factory AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of American Wines Factory AG is the import and distribution of top American wines from the USA, particularly from California, Washington State and New York, to customers in Switzerland and Europe.

AI-generated
Offering

Products & services

Industry:Wholesale - Beverages & Spirits
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American Wines Factory AG

6
US wine trading
Red and white wines from the USA, focusing on California and Washington State; direct imports, online shop, selection by winery, region and grape variety.
Factory Club
Membership with a quarterly six-pack, 10% permanent discount, 20% welcome discount, exclusive wines for members and delivery by Vinolog.
Gold Club
Membership with a biannual six-pack shipment, limited reserve and club-only wines, documentation on the winery and wines, with cancellation possible at any time.
Warehouse tasting
Tastings of 7 to 10 American wines in a warehouse setting, with explanations of region, winery and wine; also external tastings on request.
Trade fairs
On-site presence and wine sales at Swiss wine and public trade fairs such as Expovina Primavera, BEA, Zuger Messe and Expovina.
Contact and advisory service
Contact form, email and telephone advice for questions about wines, club offers, orders and service hours from Monday to Saturday.
Trust & reputation

ranQ Trust Score of American Wines Factory AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 96% · As of October 2026

American Wines Factory AG scores 60.3 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.41.824%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.90.410%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.78.08%
American Wines Factory AG scores 89.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
American Wines Factory AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
American Wines Factory AG scores 71.4 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.71.44%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

American Wines Factory AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». The rating draws, among other things, on 3.7 out of 5 stars from 34 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.7
of 5

Aggregated from 34 reviews across all connected sources

Sources
GGoogle3.734
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

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Location

Grabenstrasse 34
6300 Zug
Opening hours
Mon
09:00 - 18:00
Tue
09:00 - 18:00
Wed
09:00 - 18:00
Thu
09:00 - 18:00
Fri
09:00 - 18:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-100.161.951
Founded
1998 · 28 years
Last commercial register change
May 1, 2026
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
  • Full methodology

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