The company's purpose is the creation, production, editing, exploitation and distribution of high-end, value-added derivative products combining information technologies and interactive applications, mainly digital and secure. The management and development of partnerships integrating major promotional valuation programs existing in the commercial programs of the international market, loyalty of exclusive sales supports to labeled products of the luxury industry, to design, produce, record and distribute any product from the said Company; to sell, buy, promote, represent and market any support favoring sales; to acquire and rent any means useful to its technical and commercial activities; to buy, sell, rent, exploit, licenses and trademarks related to products; to import and export; to organize communication, promotion and representation campaigns for third parties; to perform business consulting and intermediary services for inter-company rapprochements; as well as the commercial operation of a fiduciary office, taking on all mandates, including accounting, financial and tax advice, accounting expertise, and control of third-party companies. The company may carry out all operations that would be in direct or indirect relation to its main purpose. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland or abroad, acquire companies with an identical or analogous purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts suitable for developing and extending its purpose or relating directly or indirectly thereto.