The company's purpose is to provide services in the fields of marketing, management, and economic exploitation of personality rights, name rights, image rights, brand rights, and other intellectual property rights of natural and legal persons, particularly in connection with sporting, commercial, and media activities. Furthermore, the company's purpose is to provide services in the fields of advertising, sponsorship, communication, and consulting, as well as the acquisition, holding, management, exploitation, and disposal of intellectual property rights. The company may participate in other enterprises, acquire, exploit, manage, and dispose of business premises and intellectual property rights, establish subsidiaries and branches both domestically and abroad, and perform all legal acts that the company's purpose may entail or that are suitable for promoting its development or that of group companies. The company may grant direct or indirect financing to third parties, including companies in which it is directly or indirectly involved, its direct or indirect shareholders, and companies in which they are directly or indirectly involved, either through loans or other financing, including under cash pooling agreements, and may provide security of any kind for their liabilities, including through pledges on or fiduciary transfers of the company's assets or through guarantees of any kind, whether for consideration or not.
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