The association aims to promote the local economy in the broadest sense, by enhancing regional products, know-how, and traditions, with particular attention to the wine sector. It aims, in particular, to promote the local viticultural and artisanal heritage; support regional winemakers, craftsmen, and producers through economic, tourist, and cultural initiatives; create bridges between local consumers and producers; encourage responsible local consumption; organize events, sales, tastings, markets, or wine tourism experiences; develop partnerships with public or private actors sharing similar values. The association may engage in commercial activities (sales of products, services, events, etc.) as ancillary activities, provided that these directly support its non-profit objectives. It does not pursue any political or religious aims.