The purpose of the company is the development, production, processing, trade, and distribution of all types of products through physical and digital sales channels. This includes, but is not limited to, cosmetic articles, instruments, perfumes, textiles, accessories, jewelry, and related consumer goods. The company operates in both the business-to-consumer (B2C) and business-to-business (B2B) sectors. The company provides services in the areas of e-commerce, brand and product development, marketing, trade, as well as training and further education. It can develop, operate, and market online shops, websites, and digital platforms. Furthermore, the company is authorized to acquire, manage, and utilize licenses, patents, and other intellectual property rights. The company can develop and operate franchise systems and grant franchise and license rights to third parties. It can establish branches and subsidiaries domestically and abroad and invest in other companies. The company is authorized to acquire, encumber, dispose of, and manage real estate and to provide financing for its own or third-party accounts. It can issue guarantees and sureties on behalf of subsidiaries or third parties.
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