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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,937 companies indexed · Last updated: today
DirectoryIndustryCosmetics IndustryAesch LuThe Grooming Expert GmbH
The Grooming Expert GmbH Logo
Verified· 2 sourcesTrust Score
Summary

About the company

The Grooming Expert GmbH owns the DE MOI brand and operates an online retailer of certified natural beauty and skincare products, including bio serums for eyelashes and brows, hair serums, care bars and CC creams.

AI-generated
Offering

Products & services

Industry:Cosmetics Industry
✓ Offered8
Cosmetic products
Cosmetic products for skincare, haircare and decorative care, including serums, CC cream, intimate and beauty bars, as well as care bundles.
Care products for eyelashes and eyebrows
Serum for eyelashes and eyebrows focusing on growth, care and visible results; highlighted as a dedicated product category and a Featured Product.
Face serums
Face serums for hydration, skin texture and anti-ageing, including Skin Perfect Elixir Face Serum and other natural skincare formulas.
Hair serums
Hair serums for caring for frizz, shine and damaged hair; offered as Bio Hair Serum with Advance Formula.
CC cream
CC cream with light coverage, moisture and sun protection for everyday use and a natural-looking complexion.
Intimate care products
Intimate care bars for gentle cleansing, maintaining pH balance and daily care with natural ingredients.
Natural cosmetics
Natural skincare products with gentle formulas, vegan and environmentally conscious ingredients, and sustainable packaging.
Beauty bundles
Product bundles with combined beauty and skin-care items as curated sets.
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4.1/5

The Grooming Expert GmbH

Trust & reputation

ranQ Trust Score of The Grooming Expert GmbH: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

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Data basis 54% · As of October 2026

Without public customer reviews the score stays capped.

The Grooming Expert GmbH has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
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CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
The Grooming Expert GmbH scores 83.0 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
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CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
The Grooming Expert GmbH scores 83.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).83.322%
The Grooming Expert GmbH scores 54.3 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
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CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.54.34%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

The Grooming Expert GmbH reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 54%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

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Comparisons

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Location

Moosstrasse 1
6287 Aesch Lu

At a glance

Legal form
Limited Liability Company
UID
CHE-113.180.484
Founded
2006 · 20 years
Last commercial register change
July 24, 2024
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
88.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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