The Association pursues the following objectives: to promote the coordinated and sustainable development of the site; to act in close collaboration and harmony with other public and private organizations operating in the territory, including tourism promotion bodies (Grand Chasseral Tourism, Neuchâtel and Bernese Jura Tourism, and Bienne); to develop and manage innovative and unprecedented tourist offerings for the region; to support local stakeholders and Association members in the development and implementation of projects; to create links, foster exchanges, and circulate information between Association members and local stakeholders; to ensure high-quality tourist reception.