Basel Tourism aims, in close collaboration with the authorities, tourism partners and other interested parties, to promote tourism for the city of Basel and its surroundings. Basel Tourism serves as an information and enquiry point for guests, ensures the basic tourism advertising for Basel and profiles the Basel brand from a tourism perspective, promotes innovation and quality of tourism offers as well as the digitalisation of services and processes, aims to open up distribution channels for interested partners and promotes the sale of tourism offers, prepares tourism market information as a decision-making basis for itself and its members and represents the tourism interests internally and externally and advocates for a tourism-friendly and sustainable destination development.