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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint746,904 companies indexed · Last updated: today
DirectoryAssociations & Interest GroupsTourism associationBaselBasel Tourismus
Basel Tourismus Logo
Verified· 4 sourcesTrust Score
Summary

About the company

Basel Tourismus is a tourism association that promotes Basel as a destination in Switzerland and abroad. It provides information and services for leisure and business travellers, offers assistance by phone, email and at the information desk, and develops products such as city tours, the BaselCard and booking services for accommodation and events.

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Service area

Offering

Products & services

Industry:Tourism association
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4.3/5

Basel Tourismus

✓ Offered8
Hotel and accommodation booking
Hotels, hostels, bed & breakfasts and apartments in Basel; check availability, compare accommodation types and reserve overnight stays directly.
City tours
Public guided tours, private group tours, self-guided tours and city tours by bus, tram, boat or bike; also culinary experiences and accessible tours.
BaselCard
Guest card for overnight visitors with free public transport and discounts on museums, the zoo, Theater Basel, city tours and e-bike rental.
Tourist information and advice
Personal information before and during a stay, tickets for tours, brochures, souvenirs, Wickelfisch swim bags and guidance on experiences in Basel.
Meetings and conferences
Venue finder, conference and meeting planning, incentive trips, event calendar, newsletter and support for sustainable conferences and events.
Travel trade services
Planning for FIT, sales guide, river cruises, group and coach tours, plus service and contact for tour operators and partners.
Media relations and press support
Press photos, media trips, press releases, event highlights, text ideas and a media newsletter for journalists and editors.
Gift vouchers
Customisable Print@Home vouchers with a freely chosen amount for hotel stays, city tours and other online bookable offers in Basel.
Trust & reputation

ranQ Trust Score of Basel Tourismus: 4.3 out of 5.0

Trust Score4.3/ 5.0

Very high

x

Data basis 100% · As of November 2026

Basel Tourismus scores 74.9 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.60.124%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.88.08%
Basel Tourismus scores 83.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Basel Tourismus scores 88.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).88.322%
Basel Tourismus scores 76.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.53.34%
Qualifications+0.00

Basel Tourismus reaches a ranQ Trust Score of 4.3 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.2 out of 5 stars from 340 customer reviews. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.2
of 5

Aggregated from 340 reviews across all connected sources

Sources
GGoogle4.2340
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

June 30, 2026Media
Bernhard Heusler wird neuer Präsident von Basel Tourismus
nau.ch
June 30, 2026Media
Bernhard Heusler übernimmt Präsidium von Basel Tourismus
abouttravel.ch
June 30, 2026Media
Bernhard Heusler wird neuer Präsident von Basel Tourismus
swissinfo.ch
June 30, 2026Media
Bernhard Heusler neuer Präsident von Basel Tourismus
htr.ch
May 20, 2026Media
Neues Amt für ex FCB-Chef Bernhard Heusler: Vom FCB zum Tourismus
bazonline.ch
May 20, 2026Media
Bernhard Heusler soll neuer Präsident von Basel Tourismus werden
bzbasel.ch

Knowledge

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Location

Aeschenvorstadt 36
4051 Basel
Opening hours
Mon
24h
Tue
24h
Wed
24h
Thu
24h
Fri
24h
Sat
24h
Sun
24h

At a glance

Legal form
Association
UID
CHE-107.307.500
Founded
1906 · 120 years
Last commercial register change
September 9, 2025
Employees
11 to 20

Active in 1 of 26 cantons · 1 municipality

  • BSBasel
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
73.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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